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Advertising

Ad Design

  • $35 -$50 one time set-up fee.
  • Ad Changes - Rates vary from $10-$20 depending on the change.
  • Stock Photos - $10 each.

Ads created by our art department are copyright the 208 Guide and are subject to a usage fee if published elsewhere.

We prefer to create your ad for you but if you’d like to supply us with artwork it must meet the following guidelines, or be subject to a production fee.

Deadlines

Supplied Artwork Guidelines

When sending art, quality is everything. The quality you send is the quality you get on your ad.

What Works

For best results please send a CMYK 300 dpi pdf, jpeg or tiff file built to the exact dimensions of the ad you have reserved.

What Does Not Work

Photos and logos off a website (they are low res and will print blurry) or files created in Microsoft Publisher, PowerPoint, Word or Corel Draw. Files in these formats can be supplied for text and some images, but will need to be rebuilt in our page layout software (InDesign).

*Full Page Ads

Standard full page ads are 4.75”x7.5”. Full page ads that bleed (ads which touch the edge of the page and have no white margin) require 1/8” in addition to the publication trim size of 5 . 2 5 ” x 8 . 2 5 ”, keeping pertinent graphics and text 1 / 4 ”  inside of the 5 . 2 5 ” x 8 . 2 5 ”. In other words the total artwork size of 5.5”x 8.5” with a 4.75” x 7.75” live area. Please see the pdf template for reference.

Help?

All this being said we will take any kind of file that you have.
If there is a problem we will contact you with the issue and give you the opportunity to fix it or have us produce the ad.

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